roll of wrapping paper and a scissor on top of a table

Where to Buy Wrapping Paper: Your Guide for Every Occasion

Posted by Michael Stone on

Wrapping isn’t just a mindless tradition, it’s an art form; it’s another way to express your creativity, and an opportunity to show the recipient just how much you care. Whether you're preparing for a birthday, holiday, wedding, or any special occasion, finding the right wrapping paper can add that extra layer of excitement and anticipation to the unwrapping experience. But where to buy wrapping paper that truly stands out? In this guide, we'll explore various options for purchasing wrapping paper, from brick-and-mortar stores to online retailers, and even DIY and custom options for those looking to make a truly unique impression. Let’s dive in!

Brick-and-Mortar Stores

Specialty Gift Shops

For unique and often high-quality wrapping paper, specialty gift shops are a great place to start; these stores often carry exclusive designs that you won't find in larger retail chains, making them perfect for when you want your gift to stand out.

Department Stores

Department stores like Macy's or Nordstrom offer a wide variety of wrapping paper, especially during the holiday season; here, you can find everything from classic and elegant designs to more playful, seasonal patterns. While the downside is that your wrapping paper might not be unique, department stores do tend to be a reliable source when it comes to quality, and cater to a broad range of tastes and occasions.

Craft Stores

Craft stores such as Michaels or Hobby Lobby are another option for those who love to add a personal touch to their gifts; not only do these stores offer a vast selection of wrapping paper, but they also provide all the tools and embellishments you might need to customize your gifts further, such as ribbons, stickers, and stamps.

Online Retailers

Viola Grace

For those seeking unique and custom wrapping paper, we at Viola Grace offer a range of exclusive designs that can be personalized to your liking. Whether you're looking for elegant floral patterns, playful animal prints, or anything in between, we provide high-quality wrapping solutions for every occasion.


Etsy is a fantastic platform for finding handmade and custom wrapping paper from artists and designers worldwide, and it's often considered the go-to place for unique, one-of-a-kind designs that can add a special touch to any gift. Plus, purchasing from Etsy means you're supporting small businesses and independent creators.

Discount and Dollar Stores

roll of wrapping papers, a scissor, a tape, and christmas decoration on a table

Walmart or Target

For those on a budget, Walmart and Target offer a wide selection of wrapping paper at affordable prices. While you might sacrifice some uniqueness, you won't skimp on variety or quality; these retailers stock everything from simple and elegant designs to fun, thematic options for holidays and special occasions.

Dollar Tree or 99 Cents Only Stores

Dollar stores are perfect for snagging wrapping paper at a steal, and while the selection may vary, you can often find decent quality paper for just a dollar. It's an excellent option for bulk purchases or when wrapping on a budget.

Stationery and Bookstores

Staples or Office Depot

Stationery stores aren't just for office supplies; they also offer a selection of wrapping paper that's perfect for more formal occasions or when you need something in a pinch. That said, their offerings might lean towards more classic and understated designs, making them a better choice for professional or corporate gifts rather than sentimental ones.

Barnes & Noble

Bookstores like Barnes & Noble occasionally carry a curated selection of high-quality wrapping paper, often featuring literary themes, vintage designs, or artwork from popular authors and illustrators. If you’re shopping for a book lover or looking for wrapping paper with a cultural or artistic twist, this might be your best bet.

Specialty Online Shops

The Container Store

The Container Store is known for its organization solutions, but it also offers a selection of stylish and sophisticated wrapping paper; their collection often includes unique textures, prints, and materials, making it a great place to find wrapping paper that feels luxurious and high-end.


Papyrus is synonymous with fine paper goods, and their wrapping paper is no exception; offering a range of elegant designs and high-quality materials, Papyrus is a go-to for wrapping paper that makes a statement.

DIY and Custom Options

Make Your Own Wrapping Paper

Finally, for those who love to get creative, making your own wrapping paper can be a fun and personal way to wrap gifts! Use stamps, paint, or even create digital designs that you can print at home; this way, you can tailor your wrapping perfectly to the occasion or the recipient's personality.

The Bottom Line

Ultimately, when it comes to finding the perfect wrapping paper for any occasion, it’s all about matching the wrapping not just to the gift but the recipient’s taste, interests and personality. Whether you prefer the convenience of shopping at a local store, the variety offered by online retailers, or the personal touch of DIY wrapping, there's a solution to suit every need and taste. Remember, the effort you put into wrapping a gift can be just as meaningful as the gift itself; with the right wrapping, you can turn the act of giving into a truly memorable experience.

← Older Post Newer Post →


How to Wrap a Gift Basket: Step-by-Step Tutorial

How to Wrap a Gift Basket: Step-by-Step Tutorial

Michael Stone
By Michael Stone

Wrapping a gift basket isn't just about covering up a present; it's an art form. A beautifully wrapped basket not only enhances the gift inside,...

Read more
How to Wrap a Gift Without Tape: A Step-by-Step Guide

How to Wrap a Gift Without Tape: A Step-by-Step Guide

Michael Stone
By Michael Stone

If you’re someone who loves to give gifts that are as delightful to unwrap as they are to receive, you might find yourself stuck in...

Read more